Auteur Essay: Tarantino and Lee Moulding Emotions Essay

A common goal for most modern directors is to engage the audience emotionally. It’s a seemingly simple task that is often left by the wayside, half finished and ineffective. Those directors that do achieve this task, tend to make better movies. Two such directors are Ang Lee and Quentin Tarantino. The ways that they manipulate their audience’s emotions are completely different yet they are both effective. Where Tarantino’s manipulation of tension is unmatched in the modern world, Lee’s grace and subtlety often leaves audience’s with a sense of awe and wonder. The manipulation of an audience’s emotions is often a difficult task but Lee and Tarantino achieve it in their own unique ways. Suspense, defined by the Oxford dictionary, is a state or feeling of excited or anxious uncertainty about what may happen. Quentin Tarantino’s manipulation of suspense and tension in a scene is unmatched in today’s world. Like the former â€Å"Master of Suspense† himself, Alfred Hitchcock, Quentin Tarantino leads the audience to a the point of near exhaustion, through the pent up pressure in his trademark lengthy scenes. These scenes serve to focus every ounce of mental and emotional energy on the situation, instead of cutting away to an inter-related subplot elsewhere and releasing the pressure, as is conventional. In the film â€Å"Inglourious Basterds† (2009), Tarantino leaves the audience gasping for breath right from the opening scene. The scene, in which a German â€Å"Jew Hunter† is questioning a farmer about the Jews hiding on his farm, is built up over nearly twenty minutes of pure dialogue between the two, as the German manipulates the farmer into telling him where the fugitives are. As the scene progresses, it grows increasingly obvious that the German is playing a horrible game with the farmer and the audience. As the farmer is slowly reduced to tears, the music escalates, the ticking of the clock grows louder and the camera circles the pair, making the audience feel trapped and vulnerable. It’s despair the audience feels as the Jews are finally gunned down through the floorboards amid the screams of frantic violins and only then does Tarantino release his choke hold on the audiences emotions, letting the pressure off slightly. However, the masterful effect achieved here is that the audience is almost glad that the scene was resolved, however heinous it was. It lets the audience know that the ride is only starting and that they’d better buckle up. In the same movie Tarantino again demonstrates his ultimate control over the audience. The scene is another tense, pressure filled affair, as a group of undercover allied spies are trying to work their way out of a conversation with a Gestapo agent in a French bar. The manipulation of mis en scen is excellent as every element is used to full advantage. The audience is made to squirm in discomfort as the bar gets quieter and quieter and the Gestapo agent asks more threatening questions. The ambient lighting of the set serves to make the audience feel calm and safe but as the situation progresses the lighting seems harsher and brighter as the scene grows more tense. The scene itself, which is about twenty minutes long, starts off relatively light hearted with a game of cards between a group of enlisted Germans who are celebrating a comrades new baby. Strangely the camera stays with this group for longer than really necessary, to make the audience feel attached to the group especially the new born father. The reason why this was done becomes clear later as all his friends are slaughtered and he is left bargaining for his life, which adds yet another emotional sub-plot to the scene that the audience must deal with. In both these examples Tarantino manipulates sound to build the tension in the scene and escalate the suspense. Put simply, Tarantino â€Å"moulds† his audience throughout a scene, showing his absolute control over mis en scen, the editing process and the audience. The way in which Ang Lee conducts a scene is completely unique in today’s world. Contrasting to Tarantino’s â€Å"moulding† of the audience, Lee concentrates on making the scene â€Å"beautiful† in both the emotional and physical sense. This in fact is Lee’s own version of â€Å"moulding†, except his does so in a much more subtle fashion to connect to the audience on a higher level. In his Academy Award winning film â€Å"Crouching Tiger Hidden Dragon† (2001), every single movement has a gentle, graceful feel. This is exemplified in the first combat scene, where Yu and Jen are fighting over a stolen sword. The quick, yet elegant style of movement makes the scene flow far better than a traditional fight passage where the viewer is wrenched through fast paced camera angles and shots coupled with gratuitous violence. In this scene, camera angles and shots are sparing and well used and the gentle way in which the characters manoeuvre, leave the audience feeling not an adrenaline rush but strangely calm and at ease. Similarly in â€Å"Brokeback Mountain† (2005) Lee strives to communicate beauty on multiple levels. In the scene where Ennis is visiting Jacks parents, he goes to Jacks bedroom. In this powerful scene, there is no dialogue or interaction between other characters. The camera follows Ennis as he tenderly caresses the clothes in Jacks cupboard and sits wistfully by the window with tears in his eyes. This scene is significant because it demonstrates how even though there was no interactions or dialogue it still is deeply affecting and meaningful. Ang Lee seeks to reveal the beauty of all his scenes no matter how different and diverse that beauty is. In conclusion, even though Ang Lee and Quentin Tarantino differ greatly in their techniques, they both achieve something that modern directors rarely accomplish. They connect with their audience and as a result control their emotions. From Tarantino’s masterful use of suspense, to Lee’s ballet-like grace and control over a scene, they both affect the audience in ways that compliment both the scene and their film. These two directors prove that if you control the audience’s emotions you control their outlook on the film and ultimately how successfully it is.

Facebook vs Twitter Essay

But one question is who will be on top? Synopsis of the Situation Who is better than who? Or one could say who is going to be the king of the hill? Facebook has tried to purchase Twitter with no success. It is hard to say who will come out on top or who will be the ultimate winner of the social war. Until on or the other purchases their competitor or they just decide to merge and rule the social network, we will have to wait and see who will win. Key Issues Facebook and Twitter are both free sites and are both popular. Facebook and Twitter are both time conversations, but Twitter is a little faster. They both seem to have their good and bad qualities. Twitter has a character restriction and has no popups. Twitter users can also post to their Facebook page. Facebook does not have a character limit. They both can post pictures and videos. Facebook has a better privacy blocking system (if you can find it and get them set right). A lot of users (me included) are not aware of this option. Facebook allows businesses to advertise and reach more people faster. Facebook makes there revenue off the ads on their site, witch keeps it free for their users. Facebook has games for their user to play also. These games also generate some of their revenue. Twitter has no games and the only source of revenue is its investors. Define the Problem The main problem for Facebook and Twitter at time is each other. The other thing is that there are other social sites that are starting to catch on. They are both trying so hard to out due each other they may just get stepped on by someone else. They both need to set some goals and do what will help them in the long run. Alternative Solutions Alternative 1- There is room for both of them on the World Wide Web. Competition is good. They need to keep going like they are; yes sooner or later one will be better than the other. It is like the burger wars (McDonalds and Burger King) one might be on top but the other is right behind. Alternative 2 – They could always merge and rule the social networking site as one. Alternative 3 – They could merge and Facebook can be the everyday personal social network site and Twitter can be more of the business network site. Selected Solution to the Problem Alternative 1 – Let the users decide which site works best for them. Compatiotion is good for both of them and the users. It makes them improve their products and in turn this makes a better product for the consumers/users. Despite the politically right way, there is going to be a winner and a loser. Implementation The best way to implement the solution is to advertise and to start improving their sites right away. The faster they improve them, the faster they get ahead. Recommendations Twitter should find a way to make revenue. They might need to start selling advertising space or charging a nominal fee for users. Facebook needs to become more users friendly and maybe make it easier to use.

Philippine Quality Awards Essay

â€Å" We recognize Lyceum of the Philippines University Batangas- educational institution that has proven the old adage,† The more you know, the more you don’t know†- that success only opens our eyes to the many things that we can do better. And without doubt, it has continued to better itself†, Pres. Benigno S. Aquino III said in his speech, during the 15th Philippine Quality Awards, Malacaňan Palace, Dec 12. LPU is awarded with recognition for commitment to quality management along with other three companies, Don Bosco Technical College, Optev, Inc., Thomson Reuters Corporation Pte. Ltd. Philippine Branch. â€Å" This is the time when we are reminded just how important it is to improve our capacities. Whether there’s an emergency or not, it is always vital to recognize those who have not wavered on the path to self improvement, and that is precisely why we are here today. Given the week we’ve just had, this event is a welcome step back- awarding companies in our country who have performed exceptionally well†, Aquino cited. Patterned after Malcolm Baldridge National Quality Award, PQA (Philippine Quality Award) was institutionalized through Republic Act 9013, 2001. PQA grants recognition to public and private organizations and other stakeholders who strive to attain performance excellence. â€Å"Companies like you have done a lot for our people. You have invested in them; you have given them the platform on which they can impress the whole world with their talents†, he further quoted. President Aquino emphasized in his speech that â€Å" Made in the Philippines† are not inferior and urged that more Filipino companies should join in the battle against that backwards attitude that used to say, â€Å"Pwede na†. â€Å"I am certain that we will get to the point where our products and services, and most importantly, our people will truly shine in the world stage continuously.†, President Aquino concluded. Mr. Peter p. Laurel, LPU-B President received the PQA trophy. Also present in the conferment ceremonies were Dr. Flora V. Javier ( Consultant for Special Projects and Planning/ Dean, Institute of Advanced Studies), Dr. Fe R. Medina ( VP for Institutional Affairs), Dr. Dexter R. Buted ( VP for LIMA Campus) and academic and non-academic heads.

Good Order and Discipline Essay Example | Topics and Well Written Essays - 750 words

Good Order and Discipline - Essay Example Good Order and Discipline Recently in the United States, there have been reports of army men being discharged from the army without honor due to lack of good order and discipline. Other professionals are also expected to maintain good order and discipline. The same applies to teachers who are expected to instill the virtue of good order and discipline to their students. This notion is used as a yard stick in almost every concept of life. So the pertinent question remains what is good order and discipline? For purposes of better understanding Ireland describes this phrase in the form of two entities before integrating it into one. Discipline is defined as the capability to do something in accordance with set regulations and laws. The phrase good order is taken to mean ‘doing something in the right manner’. In totality, good order and discipline are generally taken to mean training to follow set rules and regulations and also to act in the right manner. All military organizations have set regulatio ns and any military member is expected to be aware of and follow these rules. Any conduct prejudicial to this effect is considered an offence and is punishable by law. Being introduced in the military as early as the seventeenth century, it has been developed and is now considered as a catch-all offence. Major revisions are still being done on documents in various countries to make this article more specific. Basically, the article on good conduct and discipline serves to provide several sections of the army. (Michael 100). For instance, in United States of America, it provides policies on issues such as changes of rank, procedure of designation, professional and non-professional relationships between soldiers of different ranks, use of language and even distribution of non-government printed materials. The same is the case in countries such as Britain with several clauses being more specific. A typical example in this case is the honorable discharge of soldiers depending on the cau se of death (Michael 209). According to Miner (90), the realization of the possibility of abuse of power by the military led to the creation of such a regulation. Before its creation, various questions were raised on whether the military maintained well-honed professional skills during their missions. For example it was not surprising to find cases of rape where soldiers visited. Actually, most civilians who underwent such ordeals will remain forever grateful to the unknown prodigy who was the initial conceiver of discipline and good conduct in the military. It is noteworthy to consider that this law has been applied successfully over the years to get rid of unworthy soldiers. Recently, a United States Army member was discharged without honor because of bashing president Barrack Obama. Additionally, members of the army have retired without any problems and in the process they were also able to get their full dues. In cases of work related death or injury, the families are well compe nsated. However, unquestionable empirical and recorded data have also shown the abuse of this code especially by the senior officials in the military. Mostly, this code is used as a tool for framing charges and even vindicating unquestionable crimes. Most army men and women have been unlawfully discharged on ostensibly stated crimes. This raises questions as to the validity of this code and whether it is being applied in some countries. Furthermore, it is contentious in regard to how it is being implemented. In some situations the code is manipulated and obstructs justice. Thus supervision of code is rightfully necessary. It is not only unfair, but inhuman to discharge army personnel on false accusations given the service they offer serving their country (Ireland 78). Apparently, unquestionable data have also shown that some soldiers are unaware of all or part of this code. In some cases, it is the meaning that brings the major difference in this masterly piece of military jurisprud ence. One episode

Imperialism and civilization in Heart od Darkness Essay

Imperialism and civilization in Heart od Darkness - Essay Example The interplay of themes also allows layers of interpretation for the novella and launches it to different realm and dimensions. Since early 1960’s political reading of the novella has considerably increased and this started with the explicate use of extracts and direct implementations by T.S. Eliot for his famous poem â€Å"The Hollow Men†. T.S. Eliot uses direct phrases from â€Å"Heart of Darkness†, â€Å"Mistah Kurtz, he dead†. This epigraph was originally used in the real manuscript of the poem. The implementation of this phrase in the poem, â€Å"The Hollow Men†, strikes a contrast with the dark horror and a presumed â€Å"light of civilization†. It hinted an ambiguity from both the planes that comprises of dark motives concerned with civilization as well as the freedom from barbarism. Theses two areas of serious delineation are well blended with the â€Å"spiritual darkness† of several characters and their symbolic interpretation which is operating within the novel. â€Å"Heart of Darkness† explores and comments intricately on the ideology of imperialism. Marlow’s reference to the actions of Romans at the very outset of the novel is a comparative analysis of the actions those explore Africa in the novel, more precisely in the Congo River. The political reading of the text launches its readers to a satiric presentation displayed through greed and ignorance of the European continent towards its colonies. Marlow indicates that the efforts of British colonial rule were much superior to any other country of the world. This is displayed more particularly through Belgian’s colonial activities and attitudes. The symbolic interpretation of the characters, setting and images too launches the novel into a different perspective. The interplay of light and dark representing good and evil respectively, operates within human lives since the initiation of life on this earth. Symbolic contrast between the mark of imperialism represented by the Thames River on one

Diversity-Impact of globalization Essay Example | Topics and Well Written Essays - 1000 words

Diversity-Impact of globalization - Essay Example Multi national companies working in different countries need to be monitored with varied administrative techniques to keep in the track with the changing face of the industrial and economic environments to tune up the organization according to these changes. Diverse culture demands coordinating with workforce from different cultural back ground etc. These employees are to be empowered to organization goals and objectives to turn them towards organizational excellence. The author in the article has asserted the need to give due importance to the diversity of top executives of the different regional background to work in different regions to understand the native environment and enhance the reach to the overseas employees. The racial discrimination in the top notch companies executive level positions have been highlighted where most of the individuals are white-skinned. The notion that the other section of employees are been confined to the middle level management positions was ably raised as a concern. The example that Pepsi Co adopted to hire diversified workforce to lead different regions has clearly justified the importance of diversity in work environment and the growing importance of women in prime positions in organization. The vital reason here that has to be noted is the Asian and African countries have had made rapid development and in order to gain benefits from their manpower and service excellence, the organizations has to provide them freedom to act on an issue and give them an opportunity at their native regions to lead the firm performance. The women workforce value has to be recognized and they have to be encouraged to implement their strategies in pursuit of the organization... http://edis.ifas.ufl.edu/hr022 Written by Kelli A. Green, Mayra Lpez, Allen Wysocki, and Karl Kepner, Extracted from Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools1

Consumer behavior Essay Example | Topics and Well Written Essays - 2000 words - 2

Consumer behavior - Essay Example can be defined as â€Å"the broad concept that businesses are more than just profit-seeking entities and therefore also have an obligation to benefit society† (Werther & Chandler, 2006: 6-7). Thesis Statement: The purpose of this paper is to investigate consumer attitudes about green and ethical marketing translating into their purchasing behaviour. Further, the impact of green and ethical consumerism on companies adopting corporate social responsibility measures, will be determined. During the 1980s, ethics started affecting purchasing habits due to increase in environmental awareness on the part of consumers, development of green products and the availability of green consumer guides (Doonar, 2005). The concept of green consumerism is related to environmental sustainability in which environmental quality and the conservation of nature’s assets are of prime importance. From the wise use of resources for the sake of future generations, the concept of sustainability evolved to include a focus on nature preservation for intragenerational distribution of nature’s bounty. Sustainability is a continuing process that needs careful planning and implementation to confront the problems facing â€Å"modern agriculture, natural resource management and land use† (Gunning & Holm, 2005: 129). Sustainability takes into account the human factors of production, manufacture and use along with environmental and ecological concerns such as global warming, acid rain, deforestation, ozone depletion and other occurrences (Strong, 1997). Consumers may opt for one product over another because of political, religious, social, spiritual, environmental or other motives, and may differ in opinion from one another. One common factor among ethical consumers is that they are concerned about the â€Å"effects that a purchasing choice has not only on themselves, but also on the external world around them† (Harrison et al, 2005: 2). Choosing organic foods because of a concern that pesticide use

Figurative Language versus Literal Language Essay - 24

Figurative Language versus Literal Language - Essay Example An analogy is used to compare two things, and its function is to explain or clarify. An example of an analogy is your brain is like a sponge. An ideal circumstance to use this example would be when explaining how one’s brain is capable of absorbing information - much like a sponge soaks up water. This particular analogy may be misconstrued if the individual hearing this phrase is unaware of the similar functions between a brain and a sponge and that they are both capable of holding a large quantity. A metaphor is when two completely different objects, concepts, or actions are compared. The purpose of a metaphor is to provide a greater comprehension of what is being described. An example of a metaphor is time is money. Time is nothing like money, but this phrase can be appropriately used when the speaker is trying to instill into workers, for example, the importance of not wasting time, which could lead to wasting time. This phrase could be misunderstood if the listener is unable to see how time and money are associated. A simile is a figure of speech that allows two dissimilar things to be directly compared using words â€Å"like† or â€Å"as† to connect them to each other. The purpose of a simile is to reveal the relationship between two completely unlike things. An example of a simile is as busy as a bee. This example best describes how quickly and efficiently that someone is working, comparing them to the energetic work ethics of a bee as it keeps its hive operative. This phrase might lead to misunderstanding if the listener is unfamiliar with the workings and importance of a bee to the success of its hive. A cliche is a phrase that is overused and lacking original thought, often causing the phrase to lose its original meaning. The function of a cliche is to explain a concept with more accuracy than a metaphor or original description. One of the most common cliches is time heals all wounds. This phrase is best used when comforting someone after

The Contemporary Hospitality Industry Assignment - 1

The Contemporary Hospitality Industry - Assignment Example Since then things have changed to a great extent and to comply with it changes hospitality industry has witnessed significant amount of developments. The industry which functions today in the marketplace is quite different from the one that used to operate during the early days. Currently, the hospitality industry is dubbed as one of the growing industries of the world and is characterized as dynamic. The hospitality sector is a bigger term and encompasses a large number of industries within itself (Clark, Hartline and Jones, 2009). For example, catering industry, hotels and a certain segment of the service industry falls within the hospitality industry. In addition, the tours and travel industry also falls into this sector. After the liberalization of the world economy, the industry has witnessed booming growth. Furthermore, efforts by respective governments have greatly helped in promoting hospitality industry and to add to that steady growth in the tours and travel industry facili tated the overall growth of the hospitality sector. Hence, it is evident that presently hospitality industry operates on a large scale and scope and along with that encompasses a huge diversity (Brownell, 2009). Figure 1 – Hospitality Industry share (Source: Sykes, 2011) The diagram above clearly shows that the industry is presently witnessing a steady growth and it is expected that in the next few years the rate of growth will actually double. Analysts predict that if the tours and travelling industry grows, other industries such as hotel will grow parallel with it (Ellis and Stipanuk, 1999). Hence, it can be concluded that with better marketing efforts, quality services and better customer service it is obvious that the industry will grow at a robust rate. If a comparison with other industries is carried out, many differences can be identified. However, one of the most evident one appears in the form of organizational structure. Every company belonging to the hospitality se ctor, irrespective of their size and complexity embraces an organizational structure that enables the organization to carry out daily operation. Usually, such companies employ a large number of people with a variety of skill sets, yet this diversity of the workforce is organized in different ways. In general, companies belonging to this sector follow functional organizational structure where the organization embraces separate department for each specialized activity. This increase the operational efficiencies of the company and at the same time allow them in providing high rate of satisfaction to the customers. Below is an example of the typical organizational structure followed by the hotel industry. Figure 2 – Organizational Chart (Source: Hotelmule, 2009) A review of the organizations and professional bodies in the hospitality industry Every stakeholder group has certain functions of the organization that helps an organization to operate efficiently in the marketplace. A s takeholder is a person, a group or an organization that can be affected or can affect the action of an organization. A stakeholder of a firm can be its suppliers, business partners, employees, consumers, lenders, investors, shareholder as well as the government. Each of this group somehow plays proactive roles in running the daily operation of a firm. However, the roles and responsibilities depend upon the degree of association. For example, a manager’s role is considered as vital in driving customers and ensuring a high level of customer

Perfection of Pablo Picasso's Art Work Research Paper

Perfection of Pablo Picasso's Art Work - Research Paper Example The paper "Perfection of Pablo Picasso's Art Work" will discuss Picasso's early life and explores his work. The study will also review the ideas of various authors to support and elaborate the subject of study. Pablo inherited the outside appearance of his mother Dona Maria Picasso Y Lopez. With Pablo and his father, there were two painters in their family. He was born out of luck since the midwife had given up on him. The midwife tried saving the life of the mother instead. Pablo was saved from suffocation by his uncle Don Salvadors, a qualified doctor. He blew a few puff of smoke on his face and this gave life to Pablo. Picasso enjoyed narrating this legend. His biography also highlights this historical point as it shows Picasso’s initial encounter with death and the victory over it. People began admiring Pablo’s vitality at the age of nine years. This was particularly his aspect of art, which was part and parcel of him at birth. Pablo spent ten years of his early lif e at Malaga, the place of his birth. His father was not a wealthy man. The father worked as a keeper at the town museum. Pablo’s father also worked as an art teacher at Escuela de San Telmo. The father accepted a well paid job, which he got. Pablo’s father and his family moved to the capital of La Coruna in the province of Atlantic coast. Pablo and his father resided in this capital for the next four years. Pablo’s father encouraged the son’s talents later in Pablo’s life. The father was concerned with his progress in academies early in life.

Psychological Measures Article Example | Topics and Well Written Essays - 500 words

Psychological Measures - Article Example A person can be diagnosed properly once a Beck Depression Inventory has been administered. The score ranges from 0 - 63 because 21 measures of behaviour are either at a level of 0 (never), 1, 2 or 3 (frequently) allowing a concrete measure to establish whether an individual has depression or not. An analysis of the Beck Depression Inventory measure, the environment where a Beck Depression Inventory result will be most effective, and a description of who can determine a person's BDI are listed in the following paragraphs. A Beck Depression Inventory scale asks four questions, each increasingly more representative of a depressive disorder diagnosis, in 21 different categories. The 21 items in a Beck Depression Inventory are feelings of sadness, frustration over the future, being a failure, anhedonia, guilt, deserving punishment, disappointment with self, self-blame, suicidal ideation, crying, irritability, losing interest in others, indecisiveness, physical appearance, ability to work, sleep problems, fatigue, appetite, weight loss, concerns about health, and sexual disinterest. A measure of 17 is the cutoff point to the Beck Depression Inventory score. One article uses a sample of 16 grade 9 students and 16 grade 11 students to create an analysis that demonstrates a Beck Depression Analysis.

Girl Power Essay Example for Free

Girl Power Essay Sensitivity analysis helps to test the sensitivity of the optimum solution with respect to changes of the coefficients in the objective function, coefficients in the constraints inequalities, or the constant terms in the constraints. For Example in the case study discussed: The actual selling prices (or market values) of the two products may vary from time to time. Over what ranges can these prices change without affecting the optimality of the present solution? Will the present solution remain the optimum solution if the amount of raw materials, production time, or storage space is suddenly changed because of shortages, machine failures, or other events? The amount of each type of resources needed to produce one unit of each type of product can be either increased or decreased slightly. Will such changes affect the optimal solution ? The Input or Arrival Process †¢The input process is usually called the arrival process. †¢Arrivals are called customers. †¢We assume that no more than one arrival can occur at a given instant. †¢If more than one arrival can occur at a given instant, we say that bulk arrivals are allowed. †¢Models in which arrivals are drawn from a small population are called finite source models. †¢If a customer arrives but fails to enter the system, we say that the customer has balked The Output or Service Process †¢To describe the output process of a queuing system, we usually specify a probability distribution – the service time distribution – which governs a customer’s service time. †¢We study two arrangements of servers: servers in parallel and servers in series. †¢Servers are in parallel if all servers provide the same type of service and a customer needs only pass through one server to complete service. †¢Servers are in series if a customer must pass through several servers before completing service. Queue Discipline †¢The queue discipline describes the method used to determine the order in  which customers are served. †¢The most common queue discipline is the FCFS discipline (first come, first served), in which customers are served in the order of their arrival. †¢Under the LCFS discipline (last come, first served), the most recent arrivals are the first to enter service. †¢If the next customer to enter service is randomly chosen from those customers waiting for service it is referred to as the SIRO discipline (service in random order). †¢Finally we consider priority queuing disciplines. †¢A priority discipline classifies each arrival into one of several categories. †¢Each category is then given a priority level, and within each priority level, customers enter service on a FCFS basis.

Supporting Individuals in Childcare Education

Supporting Individuals in Childcare Education Exceptionalities are neither positive nor negative; rather, they are differences (Darragh, 2010, p. 114). In your own words, explain the term exceptionalities. Then, using one exceptionality outlined in the text on pages 116-127 of the course text, identify developmental challenges the exceptionality may present for the child, and appropriate adaptations, accommodations, or modifications that may need to be considered in order to support the individual childs development and learning. The term exceptionalities have a defining characteristic that is different from the norm for physical and mental abilities. It describes children or people that go beyond what is normal or what society expects. The child can have extra unusual abilities. It can also include children that have disabilities that prevent the child from functioning well in certain areas of development. The same goes for a child with different emotional or health development. It is a difference in development of these different disabilities such as syndromes, impairments, and certain disorders. (Darragh, 2010). In that respect are different classes such as intellectual disability, hearing, oral communication and speech communication, visual, orthopedic, autism, multiple impairments, traumatic injuries to the brain ad giftedness and talent. These are most commonly seen in the classroom. Children that are exceptional have many challenges in front of them. A gifted child can have learning and attention probl ems. There are number of these children that go through school without being diagnosed ad to having special talents or needs. These can also have problems in social emotional such as frustration this is common in a child that has not been diagnosed and their talents and learning have not gone unnoticed or partly addressed. They have a high aspiration and dont like the low expectations that someone may have for them. They want independence and struggle with knowing that they need help with learning and attention issues. They may be trying to be perfect. Low self -esteem is another challenge for a gifted child because if they dont have the support needed they can lose confidence in their abilities or they just quit because they believe they start to think that failure is unavoidable. This thinking can cause depression for the child. Social isolation is another They can feel like they dont fit in into the world or another. They may lack the social skills to be comfortable with other ch ildren in their gifted class. They may have problems relating to children in their regular class. This can cause a child to think, Where do I belong?. They often find it easier to relate to an adult than children that are their age. The truth is a child that is labeled exceptional may be a challenging enough. There are other challenges that they face such as language and communication problems, learning and being involved in daily tasks like playing games and interaction with children. Children can experience challenges in attentiveness and being able to manage their impulses. To accommodate a child that is exceptionalities the parents and the teacher need to recognize the gift or the disability that the children has. Talk to the school if you suspect a child is gifted. Request a meeting with special services coordinator. Tell them your concerns. An example is if a parent or teacher is taking care of a child with autism. You need to make sure you maintain your daily routines because routines for this child is very important. Stay in the gifted program if the child was identified as gifted but not doing well in the program. The child should be assessed for learning and attention problems before you make decisions about removing the child from the program. The childs environment can be fixed by the childs sensitivity by making sure to have books, toys, and appropriate music for the child. You can have a mentor for that child to help the child improve or build on thei r abilities and make a difference in the childs development. Making most of your childs IEP by addressing the childs weakness and to nurture their gifts. To make goals that are long term and short term. Make sure you brainstorm and be persistent. Empower the child by helping the child comprehend what their gifts are and their weaknesses are Let them know that you are there for the child in his struggles in areas. If they are frustrated give them time to figure it out and dont go straight in to help the child. Let them cope with their mixed abilities. Parents that partner with teachers can help that child develop their talents can reach their full potential. Teachers can use charts and pictures in lessons to help in the strengths of the child. Some adaptions can be changes in class work or routines because of the type of disability. Modifications can be done to like the things the child is taught, and the way the child works at school. Accommodations are such as a tape recorder and b ooks on audio. Modifications are changing the curriculum or instruction. When these are made children with disabilities is not expected to master things like others. Supporting the development and learning of each and every child requires specific knowledge of each childs strengths and challenges as well as knowledge of development, exceptionalities, and effective practice. Explain how evidence-based practice synthesizes knowledge of individual children and effective practice. Then, identify how you plan to use this process in your work with young children. The way we take care of children effectively rests in what we know of the childs exceptionalities and the evidence that we use for beneficial activities with them. Knowing the characteristics of the exception and the disabilities makes it easier to care of that child. Applying the knowledge and information that parent and teachers have in the past can be put to the present situation. Evidence-based practice can elevate a family making mistakes by following a process they studied and their values. (Darragh, 2010). This process is encouraging because it shows teachers and the parent they are not by themselves. This helps parents and families to share what their experiences are and when they do this the get extra knowledge and can save time. When I work with exceptional children, I intend on using evidence-based knowledge to see past and to see what the effective method will be for that child. These methods will help in focusing on the childs special issues that they may have. Being spe cialized in this this will help the child to grow and become improved. I will make sure before I deal with these children that I comprehend their needs, and I will research cases and will make sure I stay updated often so that I will be up to date with any new issues. I will research and find out what I need to watch out for in the childs development. I will also use the five-step evidence based decision making. I will ask the question, What my childs main needs are? Look or the best evidence such as what research and practices can give me advise on how to meet the childs main needs. Seeing the quality of the evidence is seeing that the research of the current knowledge is current for the field, and if they will benefit the child. Putting together the research with values and wisdom which is applying what you have learned that respects the child and the family in their way of supporting their child in their development and learning. I will evaluate all the steps such as the childs s trengths and challenges. (Darragh, 2010). I will help the children to make good decisions with their goals that will benefit the child. Understanding the childs unique needs and their cultural and linguistic diversity. The way we can support a child is having the knowledge and skills to understand the diverse needs of the children and their families. We should offer a welcoming, nurturing, and a classroom with respect. Effective assessment is an essential component used to lend insight into young childrens strengths and challenges. However, assessment data, particularly for young children, can be difficult to obtain. Based on pages 245-247 of the course text, explain how play-based, strength-based, and culturally and linguistically sensitive assessment address challenges associated with effective assessment for young children. Play-based assessment is a tool that shows how a childs development in interactions with the environment. (Darragh, 2010). Play opens windows to the childs strengths and the way they cope with things. It is not just social/emotional, cognitive or motor skills. Play gives important documentation on the qualities of the childs relationships. (Darragh, 2010). This is successful with the infant-toddler children. Watching children play teachers can see how a child relates to other children because children are more likely to behave normally when they play. This method is a remedy for challenges that are associated with assessments. The strength-based assessment is criticized this assessment has been great on providing information on a childs abilities. (Darragh, 2010). This information can be checked with the expectations of a normal child. This type of assessment strength is it focuses on what children can do instead of what they cannot. Culturally and linguistically is a sensitive, resp ectful and responds to the childs learning needs assessment. This is the best because it focuses on both the cultural and the linguistic aspects. At the beginning assessments were done in English and now they have Spanish language ones. When in English this made, it challenging because of a small number of assessment tools. The assessments have addressed the issues by getting appropriate tools for assessment which they are free from cultural and linguistic bias. It also takes account for the cultural information that the child accepts. The observation of the children is getting to know the child and the interaction they have with their environment and by listening and watching them it helps in your ability to make decisions on teaching and learning.

The Nestle Organistional Chart

The Nestle Organistional Chart According to Louis A. Allen as cited anon, Organisation is the process of identifying and grouping the work to be performed, defining and delegating responsibility and authority, and establishing relationship for the purpose of enabling people to work most effectively together in accomplishing objectives. According to Mooney and Railey, Organisation is the form of every human association for the attainment of a common purpose. In short, organizing is the determining, grouping and arranging of the various activities deemed necessary for the attainment of the objectives, the assigning of people to those activities, the providing of suitable physical factors of environment and the indicating of the relative authority delegated to each individual charged with the execution of each respective activity. (Anon.n.d) ORGANISATIONAL STRUCTURE The typically hierarchical arrangement of lines of authority, communications, rights and duties of an organization. Organizational structure determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between the different levels of management. Formal and informal organization A formal organization structure shows a recognisable chain of command, it also has many levels of management. This makes communication slower and decision making harder to implement. An informal structure is much more relaxed, with very few levels of management. This makes communication much easier between levels and decisions anr made faster. (Anon.n.d) Centralization and de-centralization Centralized organizational structures rely on one individual to make decisions and provide direction for the company. Small businesses often use this structure since the owner is responsible for the companys business operations. Decentralized organizational structures often have several individuals responsible for making business decisions and running the business. Decentralized organizations rely on a team environment at different levels in the business. Individuals at each level in the busi. (Osmond Vitez, Demand Media. (2009).) Span of control The number of subordinates that a manager or supervisor can directly control. This number varies with the type of work: complex, variable work reduces it to six, whereas routine, fixed work increases it to twenty or more.( http://www.businessdictionary.com) Product Structure The product structure describes the information thats needed, or is produced, at each phase of the lifecycle. The workflow is defined as a set of tasks, characterised by resources, events, associated information, responsibilities, decision criteria, procedures to be used, and standards to be applied (Product Lifecycle Management,2011) Advantages 1. allows the business to make relatively quick decisions, and locate all personnel related to each other together 2. Clear focus on market segment helps meet customers needs. 3. Positive competition between divisions 4. Better control as each division can act as a separate profit centre Disadvantages: Redundancies often exist across product organizations as functional responsibilities are duplicated under each product organization. Economies of scale and scope are more difficult to achieve as this organization structure encourages less cooperation and coordination across the product units. Regional structure: One which takes account of the exclusive membership of countries which are geographical neighbours and identify closely with each other politically, not including non-regional members, although there are also quasi-regional organisations whose membership is basically limited to a geographical area of interest but which in practice includes non-regional members (The Structure and Process of International Law: Essays in Legal Philosophy, Doctrine, and Theory,1983) Advantages: The country organization is capable of sensing and understanding local conditions and is able to formulate strategies which effectively meet the needs of local stakeholders. Policies in areas such as human resource management can be tailored to meet the needs and expectations of local employees, product mix and design can be optimized for local conditions, and the organization can respond more quickly to changing circumstances on the ground. Disadvantages: The disadvantages of the area structure are similar to those of the product structure. Economies of scale will be harder to achieve as different localities develop and implement very different product strategies on one hand, and invest resources in developing local functional expertise and effort which may well be duplicated unnecessarily across geographic units. Function Structure: A functional structure is based on the primary tasks that have to be carried out, such as production, finance and accounting, marketing and personnel. This structure is typically found in smaller companies or those with a narrow, rather than diverse, range of services (Managing Projects, Managing People,2008) Advantages Specialization each department focuses on its own work Accountability someone is responsible for the section Clarity know your and others roles Disadvantages Closed communication could lead to lack of focus Departments can become resistant to change Coordination may take too long Gap between top and bottom Matrix Structure A matrix structure is a combination of structures.it often takes the form of product and geographical divisions of functional and divisional structures operation in tandem (Managing Projects, Managing People,2008) Advantages: The matrix allows functional efficiencies to be achieved while also allowing for the management of discrete product lines. Product managers remain focused on specific customer and product issues, yet can tap into the specialized support systems offered by strong functions. Where a geographic dimension is included in the structure, country managers or other local personnel can devote their attention to the development of location specific strategies. Communication and information sharing may be facilitated through the multiple dimensions. Disadvantages: The matrix is complex and often involves additional coordination costs. Confusion and ambiguity may result from multiple reporting relationships as a single individual may receive conflicting direction from their various supervisors. Multidivisional Structure These divisions may be formed because of products, services, geographical areas or the processes of the organisation (Managing Projects, Managing People,2008) Advantages: Profitable growth: when each division is its own profit centre, individual profitability can be clearly evaluated Internal labor market: the most able divisional managers are promoted to become corporate managers Disadvantages Managing the corporate-divisional relationship: finding the balance between centralization and decentralization Coordination problems between divisions: divisions start competing for resources and rivalry prevents cooperation CULTURE Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another (Foreign Market Entry and Culture,2009) Types of Culture Handys culture types (1978) The theorist Charles Handy identified the four main types of culture. Power culture wherever power is concentrated in a leader or top of the management team. Quite informal and flexible, it allows trusted staff to get on with the job. Role culture where the authority is arranged in a hierarchy and the power depends on formal status. Many rules and procedures can make change difficult. It is Mostly seen in large bureaucratic organizations. Task culture is purpose- and project-driven with leadership based on expertise for the task in hand. Often copes well with rapid change but may lack overall cohesion. Person culture stresses the individuals right to make decisions with shared rules only for mutual benefit. Effective for professionals and independent workers such as lawyers but may break up as conditions change. ((Kim Ann Zimmermann. (2012)) NESTLE ORGANISTIONAL CHART Functional Organization Chart Product http://www.nestle.com/asset-library/Documents/Library/Documents/Corporate_Governance/Oganisation_generale_externe_december_2012.pdf http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2012/2012_sustainability_rpt.pdf BIBLOGRAPHY Anon. (n.d). Definition, Meaning Characteristic of Organisation . Available: http://www.publishyourarticles.net/knowledge-hub/business-studies/organisation.html. Last accessed 9th Februray 2013. Anon. (n.d). Definition of formal and informal organization?. Available: http://wiki.answers.com/Q/Definition_of_formal_and_informal_organization. Last accessed 9th Feburary 2013. Osmond Vitez, Demand Media. (2009). Centralized Vs. Decentralized Organizational Structure. Available: http://smallbusiness.chron.com/centralized-vs-decentralized-organizational-structure-2785.html. Last accessed 9th Februray 2013. Kim Ann Zimmermann. (2012). What is Culture? Definition of Culture. Available: http://www.livescience.com/21478-what-is-culture-definition-of-culture.html. Last accessed 27TH FEBURARY 2013. Anon. (2012). regional structure. Available: http://www.eionet.europa.eu/gemet/concept?ns=1cp=7080. Last accessed 3rd march 2013. Anon. (2013). functional organization. Available: http://www.businessdictionary.com/definition/functional-organization.html. Last accessed 3rd march 2013. David Parker, Michael Craig, Michael A. Craig (2008). Managing Projects, Managing People. Australia : Macmillan Education AU. 23-26. Thomas Wagner (2009). Foreign Market Entry and Culture. Germany: GRIN Verlag. 2

Essay --

Lowi and his collaborators established four different typology for identifying and categorizing policy: Distributive, Redistributive, Protective Regulatory and Competitive regulatory. Distributive Distributive policies take â€Å"a resource from a broad group of people and gives the resource to a narrower group (Birkland, 210).† Such policies can be controversial because typically only the small group receiving the resources benefit from them. This can lead to interest group liberalism, â€Å"in which all claims to federal support and funding are assumed to be legitimate (Birkland, 212).† Detractors of distributive policy argue that government is â€Å"catering to clients† often failing to find better alternatives (Mitchell, 2014). An example of distributive property would be the Hurricane Sandy Relief Bill, which was labeled â€Å"Pork-Barrel† spending. The bill would allocate resources to specific districts that needed repair. Those districts and groups would, theoretically, be the only ones to benefit from said resources. Redistributive Redistributive policies are those â€Å"that takes a resource from one identifiable group and gives a benefit to another readily identifiable group (Birkland, 213).† Arguably the most contentious typology, redistributive policies involve taking some â€Å"valued public asset† from one group and allocating it to another (Mitchell, 2014). Affirmative action is an example of redistributive policy. It was series of policies and mandates that strove to provide minorities equal access to housing, educational, and employment opportunities, (Garrison-Wade, 24). Institutions of higher education began recruiting minorities in efforts to diversify their predominantly white population. Such policies were highly contentious as seen in... ...els. With issues such as unemployment and minimum wage, the issue has been debated and no new legislation has surfaced. President Obama has turned to these â€Å"workarounds† of collaborating with companies that help tackle his agenda initiatives due to a need for action. My argument would be, anyone that can contribute to fixing a problem, no matter how insignificant the contribution may seem, has a responsibility t do so. One of my classmates suggested that it wasn’t the president’s role to be involved in these matters. However, the role of the president has often been to use â€Å"the considerable prestige of the office to persuade people (Birkland, 108).† As long as there is logic and transparency in interlocal collaborative networks, Public-Private collaborations, and workarounds to federal legislation, citizens will still have opportunity to voice concerns and dissent.

Immigration Essay -- essays research papers fc

With the many different groups of people coming to this country in search of a better life, we should cut back on who we should allow to have citizenship. There are thousands of immigrants coming to the U.S. every day. A lot of these immigrants are illegal aliens coming to the U.S. to find jobs. Whenever we catch illegals crossing our borders, we should send them right back and that would be the end of the story. Instead we are bringing them to camps to wait until the government finds out what to do with them. With so many immigrants coming over everyday, the U.S. lets people out of these camps and into our society so we can fit the new people who are coming over here in the camps. It is estimated that 4 million illegal aliens are living in the U.S. right now. That means that the government has no idea who these people are or where they are. "Nobody knows who these people are," said a Brownsville, Texas trailer-court owner Bob White. "They could be terrorist, or bandits, or typhoid carriers.† This is why the U.S. government needs to spend more money and stop immigrants at the border. If the United States didn't let any of these people in this country, we would still have people without jobs. So its not like we need these people in our country. In Mexico 60 percent of its labor force is unemployed. So a lot of these people think that there are jobs for them in the U.S., but there aren't. In the first 4 months of 1988 400,000 illegal aliens were caught trying to cross the border. That may sound like a lot, but 300,000 slipped through without being caught. That means that over 40 percent of the people that tried to get into this country illegally, succeeded. If we get more agents on guard by our borders we could cut that number to a tolerable level. Some immigrants that come to this country legally that have a good education and can work well are not a problem. The problem is that there aren't very many of these kinds of people that are trying to get into this country. Many immigrants are poor and just want jobs to keep themselves alive or to support their family. It is hard for illegal immigrants who can't prove that they are legal workers to find jobs. Some employers know from the start that the person they hired is illegal and just hire them because they will work for minimum wage or even less. Trying to get voluntary compliance not hire... ...9FC7B05&ajparam_logpickord=2&ajparam_list1=0&x=22&y=8) â€Å"Immigration and Naturalization.† Immigration and Naturalization Service. (http://www.ask.com/main/metaAnswer.asp?MetaEngine=Infoseek&logQID=6291454C1F8BD311A2D900A0C9FC7B05&qCategory=EDU_&qSource=0&frames=yes&site_name=Jeeves&scope=web&r=x&MetaTopic=U.S.+Immigration+and+Naturalization+Service&MetaURL=http%3A%2F%2Fwww.ins.usdoj.gov%2F&EngineOrdinal=2&ItemOrdinal=1&ask=immigration+metasearch&origin=0&MetaList=http%3A%2F%2Fwww.ins.usdoj.gov%2F&x=19&y=10) â€Å"American Immigration Center.† American Immigration Center USA Immigration. (http://www.ask.com/main/metaAnswer.asp?MetaEngine=WebCrawler&logQID=6291454C1F8BD311A2D900A0C9FC7B05&qCategory=EDU_&qSource=0&frames=yes&site_name=Jeeves&scope=web&r=x&MetaTopic=IMMIGRATION%3A+American+Immigration+Center+-+USA+IMMIGRATION+I&MetaURL=http%3A%2F%2Fus-immigration.com%2F&EngineOrdinal=3&ItemOrdinal=6&ask=immigration+metasearch&origin=0&MetaList=http%3A%2F%2Fus-immigration.com%2F&x=24&y=4)

James Boag Marketing Report

James Boag Premium â€Å"What would you like to drink today? † Strategic Marketing Planning MBA 9006 Marketing Semester 1, 2008 Table Of Contents Page Executive Summary:3 The beer market:4 Market share:5 Financial overview:5 Strategic Gap:7 Strategic Positioning:8 Product Life cycle:8 Boston Consulting Group and GE/McKinsey Matrix:9 Competitive Advantage:10 Ansoff Product – Market Mix:11 Marketing Strategy:12 Target Market:12 Brand Positioning:13 Product Strategy:15 Pricing Strategy:15 Distribution Strategy:16 Integrated Marketing Communication Strategy:17 Advertising17 Sponsorship17 Point of Purchase and Packaging17 Promotion17 Public Relations18 Marketing Budget:18 Implementation:18 Evaluation and control:19 Conclusion:20 Appendices:21-36 Executive Summary: Beer sales in Australia have been showing a downward trend, with the exception of the premium beer segment which has shown a strong growth of 9% annually. The James Boag premium beer has established itself as the #2 brand of premium beer in Australia. Building on our strategic acquisition of James Boag we hope to continue increasing our market share of this growing premium beer segment by exploiting and building further on James Boag brand equity. In 2007, 78% of our sales revenue was generated from beer, thus protecting this segment becomes crucially important for us to maintain our financial profits. Beer sales revenue has been growing at 5% pa for the previous years. With the increased drive on marketing for the James Boag brand we hope to capture a healthy share of the growing premium beer segment and also nhance this growth to 6% pa for the forecasted periods of 2008-2010. As the premium beer segment is in a growth phase, James Boag premium beer is strategically placed as a â€Å"Star†. Increased investments towards building the brand and increasing market penetration would help generate greater financial profits. However this strategy would require an increase in marketing expenditures to the tuneA$54 million in 2008, a rise of 10% pa compared to the previous average of 2%pa. This increase in expenditure would allow us increase our total market share of James Boag premium beer to 18% from its present 9%. This Strategic marketing plan proposes a strategy to not only meet financial objectives, but also to reinforce, and increase brand awareness. Capturing market share by highlighting differentiated value, as against devaluing our price, would be the main focus of our growth strategy. The new product development of the James Boag premium light would help capture the growing female beer patron segment. Introduction of Casks and Draught beers at pubs and restaurants would further strengthen the availability, market share and brand image of our range. For our James Boag range we would introduce specially embossed serving glasses, distinctive packaging, associating the range with other premium luxury bands, targeting corporate events and membership boxes at premium sport events, would be some of the key strategies. In terms of pricing, we would like to maintain our present price of A$50 per case, in order to communicate the premium status, and also indicate the price –value relationship of our brand. This plan also exhibits a staggered implementation, evaluation and control plan for our organization over the periods 2008-2010. Success of the implementation would be closed monitored by clearly defined performance indicators. The beer market: The beer market has lost some its share to wines and other healthier alternatives. However, though the beer market in general is declining in share, the premium beer market has shown an increase in its share value since 2002 till present. Data monitor 2006 (Appendix A: Exhibit 1) Beer in Australia gives the total value of the beer market segment in Australia at $3,939 million AUD. The growth of the total beer market has been around 2% for the past 5 years, and the premium beer segment makes about 21% of this market share. The premium beer segment is poised to grow at around 10% per annum and in the past year itself the growth of the premium beer has been at 9. 1% by volume. (Appendix A: Exhibit 2) The table below shows the forecasted growth in value for the beer market in total and the relative growth of the premium beer segment for years 2008-10. Beer market forecast | |   |2008 |2009 |2010 | |Total value in AUD/millions |4,151 |4,234 |4,319 | |Premium beer value in AUD/millions |1,411 |1,736 |2,073 | Lion Nathan has generated 78% of their total sales revenue from beers. This revenue could be threatened by the downward sales trend of the beer market in general. Thus cashing in on the upward trend of premiumisation would be key to the maintenance and growth of the company for the near future. In 2007 majority revenue for the year was generated due to the â€Å"Power brands†, which are Tooheys extra dry, XXX gold, Hahn super dry, and international premium brands like Heineken and Becks. Hahn super dry and International premium brands grew by 18% last year, with Heineken being in the forefront. 1] These power brands can be further divided into the High premium brands like Heineken and Becks and lower premium brands like XXX Gold and Tooheys . The strategic acquisition of James Boag breweries in Nov 2007 has further enhanced the high premium beer range with the addition of the James Boag premium collection. Market share: Lion-Nathan Ltd has 35-39% beer market share by volume. While it’s main competitor Fosters Ltd has been enjoying a market share of 50%. In this duopoly market structure other small breweries comprise of the remaining 10-15% of the market. Appendix A: Exhibit 3). With the shrinking beer market in general, we estimate that the growing premium beer segment shall be the most competitive arena for beer marketing in the near future. With the goal of greater return to the shareholders, and with the vision to become #1 beverage company in Australia, Lion-Nathan Ltd shall have to focus all its strengths in the fight for this growing beer segment. Financial overview: Du-Pont analysis of Lion-Nathan Ltd reveals an asset efficiently ratio of 0. 07 for 2002 to 2005 and there was a sudden surge to 0. 0 in 2006 due to the sale of non performing assets by the company (Appendix B: Exhibit 1). Closer the ratio towards 1 signifies better returns to shareholders. For the period of 2008-10 we forecast that this ratio of 0. 3 would be maintained and further improved by increasing sales revenue and greater market share capt ure. Marketing and advertisement expenditures are forecasted at 10% increment per annum, an increase of 8% from the previous average, this increase is in line with the proposed marketing strategies. The sales revenue of Lion-Nathan Ltd for 2002-2007 has been growing between 4-5% per year. Focusing our efforts on the growing premium beer market segment we estimate that sales revenue growth for 2008-2010 would be at 6% per annum. [pic] |   |2003 | |Existing | | | | | |Market |Market |James Boag Premium Beer New Product Development |James Boag premium light | | |Penetration | | |beer | |New | | | | | |markets |Market |Female drinkers | |Casks and Draught Beers | | |Development |Health conscious consumers |Diversification | | Using the Ansoff matrix above, the following marketing strategy requirement can be identified for James Boag brand: Market Penetration: To increase and maintain sales of existing products – Increase brand profile and strategically link James Boag premium beer with other James Boag products to ensure and increase market penetration. – Explore and build on existing routes to market and strengthen existing relationship with both on-trade and off-trade distribution networks Due to increasing consumer preference for dining out and travelling, there is potential to increase sales through targeted marketing at specific areas. Market Development: – Capitalise on female preferences to opt for premium beer when having one. – Develop strategies to tap into the overseas market New Product Development: The Australian beer market is seeing an increasing trend towards consumption of premium beers. Also as the consumers is becoming more health conscious, through developme nt of James Boag premium light, it would enable us to fulfil both the criteria of an otherwise discerning consumer. Diversification: James Boag till now has been limited by its geographical location and thus has concentrated on branded bottled beers as means of distribution, but now building on distributive strengths of Lion Nathan it should broaden its distribution to include casks and draught beers thus allowing the brand to reinforce its image of quality, taste and freshness. Marketing Strategy: The above analysis would suggest the following strategic implication for James Boag premium Beer. (Appendix C: Exhibit 3) ? Protect Market share and retain loyal costumers Stress brand differentiation to attract and also wean away customers of competitor product. ? Reposition brand if necessary to achieve dominant position ? Emphasize product quality ? Identify and exploit growth segments ? Increase distribution ? Maintain profit margin Target Market: Situational analysis shows that significant amount of premium beer buyers fall under 25-45 years age predominantly male, educated with high disposable inc ome and status conscious. The buying preference is dependent on occasions and situation. However, there is not much brand loyalty. Males prefer to have premium beer on occasion like after work drinks, when entertaining guests or business associates in restaurants and corporate events. Choice of the premium beer usually depends upon the image the brand personifies and availability and they are more likely to pay more for discernible quality attributes they associate with particular brands . Females though in minority are slowly gravitating towards beer drinking and usually prefer to have one in similar occasions like parties, after work rinks and sports events. However, when they do indulge themselves they prefer a premium brand and are more likely to be influenced in their choice by philosophy of the brand, taste of the beer and design and label of the bottle. They are also more likely to ask for a premium light beer in such social occasions for their need to stay in control. Brand Positioning: Consumers choice tends to be driven by image of the brand , awards won, recom mendation from peers and variety available rather than brand loyalty. Thus focusing on brand development will strategically enhance brand power. Branding would also enable us to position our brand to create a better fit between our product and needs and values of the target audience which in turn would help us attract and retain ownership of the customers. This strategy will also benefit by having a spill over effect to other James Boag products. However, the challenge would be to achieve this in a highly competitive market, while appealing to a sophisticated consumer who has a massive range of beverage choices. The key to achieving this would be through, building the brand’s prestige and distinctive values through the advertising campaign in order to differentiate the brand from the aggressive competition in the category and create a proposition that is attractive to premium beer drinkers. The values the brand should position itself to personify are of high quality refreshing beer aimed at successful, in-control, high achieving individuals deserving the best. (Appendix C: Exhibit 4) For this purpose James Boag premium will be marketed as the flagship beer for the brand. In line with the overall strategy, both Premium and Premium light beer bottles would have similar coloured distinctive, easily identifiable bottles with an embossed logo and following brand stickers displayed on them. James Boag Premium James Boag Premium Light The specially designed sticker helps reinforce our brand message of a unique, refreshing, original, premium quality brewed beer and also indicates towards our origins from Tasmania. The back of the bottle will bear a sticker with a short description about the tasting notes and brewing details about the beer. This strategy will work in three ways – reinforce the premium tag, easy differentiation from our competitor’s products and establish ownership over the brand. Other strategies to support in building the brand equity include †¢ Continuing submission of James Boag premium beers into key international beer award †¢ Participate in key federal and state tourism initiative †¢ Actively pursue promotion at key events like corporate functions and sports events( such as tennis, golf, sailing , formula racing etc ) to create association with the brand To this end the allocation for marketing spend on Premium and Premium light beer will be in 70% vs 30% ratio. We will use James Boag’s Premium’s communication campaign to develop the brand values for the James Boag brand whilst the aim of the James Boag’s Premium Light campaign is to predominantly raise awareness of the brand. Product Strategy: The James Boag premium beer will be the flagship beer and our strategy would be to continue to draw consumers to this quality awarded beer. We would leverage the quality and interest generated with this product and seek to drive sales seeing that consumers clearly like this product. James Boag Premium Light will be aimed more towards female market and for times when customers are in light beer occasion. Through this line extension we will seek to extend and expand on our market share and also prevent consumers to turning towards our competitor brand. For on-trade sales through pubs and restaurant, our range would be served in specially crafted James Boag logo embossed glasses. For sales through supermarkets and liquor stores the beer would be sold in distinctive James Boag logo packaging. Corporate functions and sales at other events will be targeted with newly designed and distinctive casks with draining taps. It is hoped these steps would build on our communication campaign to sell our brand as an experience and also at the same time in some manner fulfil the desires and values our consumers are aiming for. Pricing Strategy: The key objective of pricing strategy is association of brand with quality. Product life cycle map of James Boag premium is in the growth phase, which would suggests pricing strategy should be, to maintain price and retain consumer base. Consistent with our brand strategy of focused differentiation, it would be recommended that the most appropriate method of creating pricing strategy would be to use price-value relationship. Price-value relationship would allow us to indicate our product is premium , and our brand satisfies key values the consumers are looking for. However, it would be important to price our product strategically as pricing above the market leader may discourage purchase, whilst pricing too far below signals an inferior product offering. Currently we are priced at least $50/case, and we recommend maintaining this while keeping a close eye out for competitors pricing and then reacting appropriately (Appendix D : Exhibit 1). Distribution Strategy: Key opportunity for James Boag premium is to exploit the availability of Lion Nathan’s already existing large distribution network. Based on this our distribution strategies for the next 3 years will be to focus on following multiple channels On-trade: Consistent with our overall strategy to increase market penetration through generating brand awareness and attracting more drinker to try our tipple which we hope will transfer to increase buying for domestic consumption; on-trade channels would be of prime importance. We are expecting to increase penetration by at least 40% by subscribing to restaurants and pubs which currently are available through the Lion-Nathan channel network . These locations will also be provided incentives like free embossed glasses to promote and sell our draught beers. Off-trade: With an intent to retain the customers who try our products through on-trade establishments off-trade channels like supermarket and liquor store would also be consistently targeted with regular promotions and negotiating for more shelf space. We expect to increase our penetration by 30% in off- trade establishments in the next 3 years through this strategy. Events: Specific events both corporate, sporting and social events would also be important for our marketing strategy , We hope to increase our distribution to such events by 30%. Also keeping in mind the technological changes and the savvy nature of our typical customer we propose to launch direct ordering online for bulk buys for social and corporate events. Integrated Marketing Communication Strategy: The prime target for marketing activity is the 25-45 years old individuals. The following marketing activities will form the overall communication strategy with main focus being the end users: Advertising †¢ Print advertising in weekend edition of newspaper like The Age, The Australian, Weekend Financial Review and in upmarket business and lifestyle magazines highlighting both premium ranges. Commercials on TV and Cinema before specifically identified shows and movies which conform with the image of the brand. †¢ Dedicated web site with information and brand message of James Boag. The content will be directed at our target consumer with information about promotional events, product details , games , discussion forum and James Boag online club. Sponso rship †¢ Sponsorship of key upmarket events like Tennis, Golf, Racing , Grand Prix and Sailing. †¢ Also concentrating on Federal and State business award functions. Cultural Events like Moonlight cinemas, Operas and Theatre Point of Purchase and Packaging †¢ Distinctive signs and displays positioned at point of sales in supermarkets , liquor stores and bars. †¢ Review of all packaging and bottle labels to align the brand message. Promotion †¢ In house promotion at upmarket bars, restaurants and lounges †¢ Business conventions and corporate events †¢ Motor shows, Horse racing cups , Gourmet food road shows. †¢ â€Å"Stealth Marketing† to celebrate the purchase of another luxury brand item like a car with a James Boag premium. Public Relations †¢ Networking dinners held and attended by General Managers with specific attention towards corporate functions. †¢ Opening of James Boag Centre for Beer in Launceston, Tasmania which will house company’s memorabilia, with a tasting bar and organised tours through the brewery and also sell branded merchandise. This would allow a visitor to become educated about the brand and turn them into ongoing loyal customers by giving them ownership over the brand. The centre will be advertised through tourist publications. Marketing Budget: The full budget for 2008-10 periods is shown in Appendix in line with corporate objectives requirements. The product market expenditure strategies are based on anticipated expenditure. (Appendix E: Exhibit 1) Broadly the divisions will be made as follows – 50% for market penetration of James Boag premium beer – 10% for market development – 30% towards James Boag premium light beer – 10% for diversification Implementation: The budget for the 2008– 2010 Strategic Marketing Plan is based on targeted revenue objectives with provisions for proposed activities recommended in the plan. The proposed fund allocations range for the marketing costs are consistent with the requirements prescribed in the strategic marketing plan for product, pricing, distribution, IMC strategies and predicted sales revenue growth (Appendix B: Exhibit 9-13). In the marketing budget, the IMC component has the highest allocation to meet the increased advertising due to product and brand positioning strategies, promotions and new product launch activities. Implementation of the strategic marketing plan will begin in the Q3 of 2008. Details of the implementation in terms of activities, ownership and timelines are provided in (Appendix F: Exhibit 1) Evaluation and control: Performance evaluation and control of the strategic marketing plan for James Boag premium will include tracking indicators such as Customer satisfaction, Brand loyalty, Sales, Market Share, Distributor satisfaction. Monitoring of these key indicators enables management to measure performance and to take corrective action when variances are revealed. The following table shows how and when these indicators are captured and made available for making decisions on changes to Strategic Marketing planning. Indicators |Metric used |Frequency of review |Data source | |Market share |  % market share by value &|  Monthly |  Data monitor | | |volume | | | |Sales performance |  Sales revenue |  Weekly |  Financial systems | | | | |reports | |Customer satisfaction/Loyalty |  Survey |  Annually |  CRM systems | |Profitability |  Gross marg in |  Monthly |  Financial system | | | | |reports | |Competitive Position |  %share by value & volume |  Annually |  Data monitor | |Distribution satisfaction |  Survey |  Quarterly |  External agency | Conclusion: In summary, we recommend that to achieve our desired increase in market share we would have to adopt a focus differentiation strategy. This would in turn require an increase budgetary allowance to the tune of 54 AUD million in 2008. Overall strategic marketing plan is to concentrate on 1) Increase brand awareness: This would help us increase our market share by attracting new customers and help maintain loyalty. 2) Increase market penetration: By strategically aligning pricing and distribution to the brand. 3) Line extension: Introducing James Boag premium light would allow us to attract the growing female segment of the market and extend our consumer base. 4) Maintain the cost price ratio Appendices [pic] Appendix A: Beer Market Exhibit 1: Data monitor 2006 – Beer in Australia [pic] Exhibit 2: Total Value growth by Beer subsector [pic] Exhibit 3: Market Share of Competition [pic] Appendix B : Financial Overview Exhibit 1: The Du Pont Identity (also known as Du Pont analysis or Du-pont analysis) is an expression which breaks Return On Equity (ROE) into three parts. a) Operating efficiency – measure by profit margin b) Asset use efficiency – measured by asset turnover c) Financial leverage – measured by equity multiplier In the analysis the ROE is calculated by the formula: ROE= Net Profit After Tax/Sales * Sales/Assets * Assets/Equity Du-pont Analysis | |   |NP/Sales |Sales/Assets |Assets/Equity |Analysis | |2002 |0. 10 |0. 40 |1. 88 |0. 07 | |2003 |0. 10 |0. 41 |1. 79 |0. 07 | |2004 |0. 09 |0. 43 |1. 71 |0. 06 | |2005 |0. 13 |0. 43 |1. 63 |0. 09 | |2006 |0. 12 |0. 71 |3. 46 |0. 30 | |2007 |0. 14 |0. 75 |3. 16 |0. 34 | Exhibit 2: Return on Equity Lion Nathan Ltd. 2003-10 [pic] |   | |   |2008 |2009 |2010 | |Market share increase in total |40% |42% |43% | |Value increase total in AUD/millions |1,661 |1,757 |1,857 | |James Boag Premium beer share increase |12% |15% |18% | Total Sales Revenue Forecast Lion Nathan Ltd Year 2008-10 Lion Nathan Ltd forecast | |   |2008 |2009 |2010 | |Total revenue growth at 6% per annum AUD/millions |2,129 |2,253 |2,381 | Exhibit 8: Strategic Gap Lion Nathan Ltd. 2008-10 |Strategic Gap | |   |2008 |2009 |2010 | |Current growth estimates @5% annually. |2,065 |2,169 |2,277 | |Projected growth estimates @6% annually. |2,129 |2,253 |2,381 | |Gap AUD /million |64 |84 |104 | Exhibit 9: Estimated revenue from existing products in existing markets (market penetration) |Millions/ AUD |Year 2008 |Year 2009 |Year 2010 | |Est. revenue via current | | | | |strategies * |2065 |2169 |2277 | |Additional revenue via modified | | | | |strategies** |32 |42 |52 | |Total revenue | | | | | |2129 |2253 |2381 | Restated the current revenue projections **estimate 50% of gap Exhibit 10: Estimated potential revenue from existing products in new markets (market development)* |Millions/AUD |Year 2008 |Year 2009 |Year 2010 | |Est. revenue via market | | | | |development strategies * |15 |20 |25 | * James Boag premium brand positioning via advertising and promotions. Exhibit 11: Estimated potential revenue from new products in existing markets (new product development)* |Millions/AUD |Year 2008 |Year 2009 |Year 2010 | |Est. evenue via NPD strategies *| | | | | |5 |7 |10 | * James Boag Premium light** targeted at female consumers and for occasions when staying is control is impor tant. Exhibit 12: Estimated potential revenue from new products in new market segments (related diversification)* |Millions in AUD |Year 2008 |Year 2009 |Year 2010 | |Est. revenue via related | | | | |diversification strategies * |12 |15 |17 | Exhibit 13:Fulfilling Strategic Gap Year 2008-10 | | | | |Millions/AUD |2008 |2009 |2010 | |Market penetration | | | | | |32 |42 |52 | |Market development | | | | | |15 |20 |25 | |New product development | | | | | |5 |7 |10 | |Related diversification | | | | | |12 |15 |17 | |Total | | | | | |64 |84 |104 | Appendix C: Strategic Positioning Exhibit 1: Boston Consulting Group Matrix: |James Boag premium market share|Largest competitors market |Ratio |Relative market share | | |share | | | |9. 1% |24% |2. 6 |High | Source James Boag market report Key : Ratio < 1. 0 – Not a market leader Ratio = 1. 0 – Tied for lead Ratio > 1. 0 – Market Leader Exhibit 2: GE/McKinsey Matrix: Key: Score > 0. 5 –High attractive Score = 0. 5 – medium attractive Product line: James Boag Premium Score < 0. 5 – non attractive |Market attractive elements |Weight Score Rating | |Market factors |25% |0. 9 |23% | |Competition |25% |0. 4 |10% | |Financial and economic factors |20% |0. 7 |14% | |Technological factors |15% |0. |11% | |Socio-political factors |15% |0. 8 |12% | | | | | | | | | | | | | | |70% | |Total | | |High | Business position elements |Weight Score Rating | |Brand Image |20% |0. 9 |18% | |Economies of scale |15% |0. 8 |12% | |Product focus/differentiation |15% |0. 7 |11% | |Reliable supply of raw materials |10% |0. 7 |7% | |Distribution networks |15% |0. |12% | |Quality assurance |15% |0. 8 |12% | |Manufacturing technology |10% |0. 8 |12% | | | | | | | | | |84% | |Total | | |High | Exhibit 3: Marketing Strategy Analytical tool used to map James Boag |Strategic position for James Boag Premium (market attractiveness combined with | |Premium |competitive position) | |Product life cycle |Growth – Increase market shar e thru penetration, build intensive coverage , emphasise | | |brand loyalty, maintain prices, | |BCG Product Portfolio model |Stars – Invest for growth thru geographical expansion, line expansion and via product | | |differentiation | |GE/McKinsey model |Invest to grow and concentrate on maintaining market share | |Porter’s 5 forces model |Moderate overall market attractiveness – market conducive for investment with high | | |competition. | |Porter’s CA strategy model |Focused differentiation | Exhibit 4: Brand Positioning and Development : The brand will be positioned keeping in mind the typical customer profile of a premium beer drinker, and the values they aspire and relate with. In line with this strategy the communication campaign through print and media advertisement will aim to depict James Boag brand providing a consumer with a image of a successful, in-control, high achieving individual who are looking for the best. This message will be reinforced through product cues like a easily distinguishable and specially designed bottle and brand logo and also an efficient customer relation management. The message of brew quality will be strengthened through a robust quality control mechanism with a clearly stated shelf life period. Appendix D: Pricing Strategy Exhibit 1: Comparative price of Premium Beers Sector |Brand |Case Price* | |Mainstream |Victoria Bitter |$33 | |Light (2-3% alc. vol) |Hahn Premium Light |$22-$24 | |Light (2-3% alc. vol) |James Boag’s Premium Light |$29 | |Premium |James Boag’s Pr emium |$50 | * Case Prices vary widely, dependent on individual retailer price promotions, but these prices represent an average Appendix E: Marketing Budget Exhibit 1: Marketing Expenses Marketing budget allocation | |   |2008 |2009 |2010 | |Amt in AUD/Millions |   |   |   | |Total Marketing budget |362. 0 |398. 2 |438. 0 | |Marketing budget for James Boag range-15% |54. 3 |59. 7 |65. 7 | |Allocation | |Market penetration (IMC)-50% |27. 2 |29. 9 |32. | |Branding costs |10. 9 |11. 9 |13. 1 | |On trade expenses |8. 1 |9. 0 |9. 9 | |Off trade expenses |5. 4 |6. 0 |6. 6 | |Event sponsorship expenses |1. 4 |1. 5 |1. 6 | |Misc Advertisement and Promotion costs |1. 4 |1. 5 |1. 6 | |Market develoment-10% |5. 4 |6. |6. 6 | |New product development-30% |   |   |   | |James Boag Premium light |16. 3 |17. 9 |19. 7 | |Diversification-10% |   |   |   | |Casks and Draughts |5. 4 |6. 0 |6. 6 | Appendix F: Implementation Plan: [pic] Appendix G: Lion Nathan Financial Statem ent 2002-07 Exhibit 1: Lion Nathan Ltd Financial statement 2002-07 Lion-Nathan LTD- Financial statements (consolidated group figures) | | | |figures in AUD-Millions |2002 |2003 |2004 |2005 |2006 |2007 | |Income statement | |Sales Revenue |1,662. 4 |1,772. 2 |1,841. 1 |1,757. 5 |1,845. 0 |1,967. 0 | |   |   |   |   |   |   |   | |Total Revenue |1,712. 4 |1,826. 4 |2,013. 2 |1,797. 2 |1,883. 1 |2,000. | |   |   |   |   |   |   |   | |Cost of Goods Sold |1,353. 5 |1,446. 4 |1,668. 9 |1,380. 8 |1,484. 6 |1,595. 0 | |   |   |   |   |   |   |   | |Sales and Marketing costs |280. 2 |301. 2 |303. 2 |305. 2 |309. 0 |329. 1 | |   |   |   |   |   |   |   | |EBIT |266. 3 |285. 0 |251. 4 |337. 6 |329. 8 |351. | |   |   |   |   |   |   |   | |NPAT |161. 9 |180. 0 |160. 1 |224. 8 |226. 8 |282. 2 | |Balance Sheet | |Cash on Hand |10. 8 |16. 8 |5. 7 |8. 2 |19. 0 |6. 9 | |   |   |   |   |   |   |   | |Current Assets |504. 0 |528. 7 |610. 2 |490. 0 |541. 4 |544. | |   |   |   |   |   |   |   | |Non Current Assets |3,700. 8 |3,802. 1 |3,656. 8 |3,574. 0 |2,048. 7 |2,075. 7 | |   |   |   |   |   |   |   | |Total Assets |4,204. 8 |4,330. 8 |4,267. 0 |4,064. 0 |2,590. 1 |2,620. 3 | |   |   |   |   |   |   |   | |Current Liabilities |493. 8 |430. 6 |520. 7 |512. 6 |525. 5 |544. | |   |   |   |   |   |   |   | |Non Current Liabilities |1,477. 6 |1,481. 0 |1,254. 1 |1,057. 9 |1,316. 4 |1,247. 5 | |   |   |   |   |   |   |   | |Total Liabilities |1,971. 4 |1,911. 6 |1,774. 8 |1,570. 5 |1,841. 0 |1,792. 0 | |   |   |   |   |   |   |   | |Equity |2,233. 4 |2,419. 2 |2,492. 2 |2,493. 5 |748. 2 |828. | |Cash Flow Statement | |Net Cash from Operating Activities |231. 1 |232. 9 |274. 0 |334. 0 |308. 0 |298. 5 | |   |   |   |   |   |   |   | |Net Cash from Investing Activities |-399. 6 |-108. 0 |-99. 2 |20. 8 |-11 2. 6 |-73. 3 | |   |   |   |   |   |   |   | |Net Cash from Financing Activities |168. 4 |-117. 3 |-218. 6 |-319. 4 |-184. 6 |-237. | |   |   |   |   |   |   |   | |Earnings per Share |34. 0 |33. 7 |37. 9 |42. 1 |48. 6 |50. 2 | Appendix H: Competitors Financial Analysis Exhibit 1: Foster Group Ltd Financial Statement 2002-07 |Fosters Group Ltd ( consolidated figures) | |  Amount in AUD/ million |2002 |2003 |2004 |2005 |2006 |2007 | |Sales revenue |4,572. 0 |4,731. 5 |3,908. 0 |3,972. 3 |4,533. 7 |4,760. | |   |   |   |   |   |   |   | |Gross profit |2,273. 0 |2,344. 6 |1,887. 2 |1,981. 5 |2,067. 1 |2,094. 7 | |   |   |   |   |   |   |   | |EBIT |1,038. 6 |1,023. 4 |949. 0 |1,257. 0 |1,065. 7 |1,116. 8 | |   |   |   |   |   |   |   | |NPAT |560. 9 |470. 4 |806. 0 |941. 0 |1,169. 8 |969. | |   |   |   |   |   |   |   | |Marketing Expenses |300. 8 |313. 5 |343. 8 |379. 6 |350. 8 |360. 1 | |   |   |   |   |   |   |   | |Total Assets |9,511. 0 |9,588. 9 |8,443. 1 |11,745. 3 |10,439. 1 |9,563. 0 | |   |   |   |   |   |   |   | |Total Liabilities |5,299. 1 |5,095. 8 |3,842. 9 |6,801. 2 |5,957. 4 |4,929. | |   |   |   |   |   |   |   | |Total Equity |4,211. 9 |4,493. 1 |4,600. 2 |4,944. 1 |4,481. 7 |4,633. 2 | |   |   |   |   |   |   |   | |Ratio analysis | |   |   |   |   |   |   |   | |NPM ratio |12. 3 |9. 9 |20. 6 |23. 7 |25. 8 |20. | |   |   |   |   |   |   |   | |GPM ratio |49. 7 |49. 6 |48. 3 |49. 9 |45. 6 |44. 0 | |   |   |   |   |   |   |   | |ROE |13. 3 |10. 5 |17. 5 |19. 0 |26. 1 |20. 9 | |   |   |   |   |   |   |   | |ROA |10. 9 |10. 7 |11. 2 |10. 7 |10. 2 |11. | |   |   |   |   |   |   |   | |Debt to Equity Ratio |125. 8 |113. 4 |83. 5 |137. 6 |132. 9 |106. 4 | Exhibit 2: FGL Sales Revenue 2002-07 Exhibit 3: FGL Marketing Expense 2002-07 Exhibit 4 : Net Profit Margin Foster Group Ltd. Exhibit 5: Gross Profit Margin Foster Group Ltd. 2002-07 Exhibit 6: Return on Equity Foster Group Ltd. 2002-07 Exhibit 7:Debt to Equity Ratio Fosters Group Ltd. [pic][pic][pic] ———————– [1] 2007 Annual Report Lion Nathan Ltd – Australia segmental [2] Porter, â€Å"What is strategy? ’, pp 61-78. ———————– The concept of Product Life Cycle postulates that products, like human beings, pass through a number of different phases or stages of their life. The stages are described as introduction, growth, competitive turbulence, maturity and decline. GE/McKinsey Model BCG is a two dimentional model based on market growth and relative market share. The chart on the left sumarises the results obtained for the BCG analysis conducted for the James Boag premium beer line. (For further details refer to Appendix C:Exhibit 1 ). BCG Model Another tool used to identify effective product strategies is the GE / McKinsey model. This is used to identify the attractiveness of the market and the relative position of the brand. (For further details refer to Appendix C: Exhibit 2 ).

A Basic Knowledge About Tools And Techniques Architecture Essay

This literature position is to supply a basic cognition about tools and techniques application for undertaking information direction in current building patterns. This paper will show a better understanding about current tools and techniques for information direction in undertaking, particularly Constructing Information Modelling and 4D Modelling in building use. First, the traditional information direction processing should be introduce and with their possible jobs and restriction. Second, this paper will show the existing tools and techniques which are applied in building undertaking information direction. Furthermore, this literature position will concentrate on Building Information Modelling and 4D Modelling in undertaking information direction with its benefits and its barriers. In add-on, to place which tool or techniques are suited for little, medium and big building undertaking based on comparing of these tools and techniques. Finally, based on Chinese building contents, to place which tools and techniques are appropriate applied in China.2. Undertaking INFORMATION MANAGEMENYUndertaking Information direction ( PIM ) can be defined as a system for aggregation, co-ordinate, managing, storage and disseminate of building undertakings information ( Winch, 2002, pp.339-341 ; Lester, 2007 ) . The cardinal rules of PIM is that based on specif ic information to organize communicating and to guarantee accurate and current undertaking information is available at the right clip in the right format to the right individual. The benefits of information direction a improve efficiency, effectivity and cut down hazard eventuality in the whole undertaking procedure.2.1 Undertaking Information FlowUndertaking information relates to the undertaking life rhythm, involves undertaking briefing phase, design phase, be aftering phase and executing phase ( Winch, 2002, pp.186-188 ) . The figure 2.1 shows the general undertaking procedure in building industry. In the briefing phase ( A & A ; B ) the clients identified their thoughts / demand for the undertaking and guarantee the feasibleness. The information procedure in this phase is iterative and divergent, to do a solution for briefing jobs. Second, during the design phase ( C ) , design squads to be after and bring forth design information. The effect of design development is to bring forth drawings, specifications and measures measure for the following phase. In this phase, information still iterative around briefing phase information, but concentrate to measure and choose solution to plan job to accomplish a comprehensive description of the undertaking relevant information. Third, during the building phase ( D ) , the information direction becomes more complexly. Information in this phase affect relevant drawings, specifications, times, costs, connexion with clients and providers, site installations, profici ent and fiscal studies, meeting and conversation records, and other informations. Information processing becomes common than design phase. Contactors need to tie in with clients, interior decorators, subcontractors and providers to guarantee all information are accurate and easiness acquisition, but common information still has insecurity factors for the on-site plants, such as foundation and structural plants on redesign undertaking ( Lester, 2007 ; Winch, 2002 ) .2.2 The development of information engineeringsTechniques of information direction have been developed since the fourteenth century where graduated table proficient drawings were introduced to the industry. From this clip, traditional information engineerings were paper-based which undertaking information merely could be done by difficult transcript. However, the communicating of certain paperss may merely be sent by mail or collected from relevancy parties. Manual documentary methods in building industry play a chief fun ction still today. This type of technique is still utilizing into communicating over the undertaking procedure. The restriction for this is that the drawings or paperss are non accurate. It could non modify instantly and should redraft in processing. During the 1970s, computing machine aided design ( CAD ) engineerings had been developed a new drawing techniques which allowed drawings could be portion and applied in other stockholders on design spheres but information direction still based on traditional information methods. However, the personal computing machine ( Personal computer ) developed allows undertaking stakeholders can portion and applied in their ain computing machine, particularly the computing machine can be equipped on the site office which much improved the undertaking information originative and storage ( Winch, 2002, pp.342-343 ) . Over the last 20 twelvemonth, information engineerings have quickly developing. There are many particulars package companies develop figure of tools to cut down undertaking ‘s process and better building communicating. Furthermore, the cyberspace developing allows stakeholders evaluate relevant information online without sit down together and communicating becomes convenient ( Winch, 2002, pp. 343 ) . At the same clip, there are many new specializer cognition have been introduced to the industry which brings building undertaking becomes more complexness. In add-on, fiscal, proficient, Healthy & A ; Safety, and environmental jobs of the building lead undertaking hazard becomes higher. As a consequence, there are tonss of information integrates with the undertaking processes due to information and cognition are often be modified and substituted. ( Gray & A ; Hughes, 2001, pp.2-3 ) . Therefore, there are a figure of tools and techniques has developed and introduced to the building industry for improve undertaking information direction.3. Existing TOOLS AND TECHNIQUES FOR PIMThe direction of building undertaking is about direction the undertaking information. The specific tools and techniques have been developed for operation and communicating of information on building undertaking. The common proficient of PIM is Information and communicating engineerings ( ICTs ) which has been widely utilizing in the industry today. It application in building is indispensable for coevals, storage and distribution of undertaking information in calculating electronic format ( Winch, 2002, pp. 340 ) . In this subdivision will present some typical tools and techniques for improve undertaking information direction.3.1 CAD for design phaseComputer aided design ( CAD ) began as drafting plans for developing design certification. CAD operated original in planar ( 2D ) environment. 2D CAD allows working with a computing machine representation of geometry. The advantage of this is that interior decorator can make drawings more easy and accurate in dimension. It can supply limitless grading capablenesss. In add-on, the drawings can be portion and applied in construction, mechanical and electronic design spheres ( Maher, 2000 ) . The development extended 2D CAD into 3D CAD which allows interior decorator ciphering and stand foring 3-dimensional form and solid. There are a batch of 3D package tools available in usage today. In add-on, perspective rendition is another technique for 3D. It allows presentation that adds light beginnings and stuff belongingss into 3D theoretical account ( Maher , 2000 ) . The chief virtue of utilizing CAD is that all drawings can be end product and input in same format which allows stakeholders can portion the design information in their ain personal computing machine.3.2 Construction directionThe building phase can be separate into two procedures – planning and building. The techniques of these procedures are relied on traditional methods, such as Gantt chart for agenda, graphs and saloon or pie charts but translate to digital format in today ( Kymmell, 2008 ) . The typical tools for the building direction is Microsoft Office Project and Excel which allows those traditional theoretical account represent into spreadsheets, diagrams and other representation of information.3.3 Documentary direction toolsAccord to the IT development, Email is become as the chief communicating method. The undertaking informations can be sent to other relevant stakeholders but this communicating route merely available for one to one or one to multiple stakeholders. In add-on, Email merely can bringing individual informations and can non incorporate with other informations and with deficiency of security. It is difficultly to measure the information and information ( Craig, 2006 ) . In the recent twelvemonth, there is a new techniques has been introduced to the industry. Project extranets or calls extranets has been developed for more than 15 old ages. Extranets has been used as commercially system in the UK such as BIW Technologies and 4Projects. The extranets is likes a tool for geting and sharing undertaking informations in the internet-based driver ( Wilkinson, 2005 ; BIW, no day of the month ) . The benefits of utilizing extranets are:Better integrative of undertaking stakeholder.Information becomes more transparence and answerability. Because the audit trail is automatic recorded without differences and the undertaking cardinal procedures can be easy monitored.Paper-based paperss could be replaced by electronic paperss which salvaging cost and clip for printing, copying, distribution, storage and skill relevant undertaking information.More safety for information storage. The extranets can restrict access-authority for users.The information can be searched and reused.3.4 Limitation of bing tools and techniquesThere are some restriction and barriers of bing tools and techniques:The range of application for PIM tools merely concentrate on differentiate phases such as design phase and building preliminary phase, which ignore considered project direction as a integrative entity. Most of import is that few tools and techniques can be used for building phase, such as advancement, quality and cost controls.Construction companies emphasise the utilizing of tools and techniques in different phase procedure but without considered utilizing an sole criterion for planning, agreement and direction of undertaking information ( Liu, 2005 ) .Some building companies are weak on their ain information direction. There are many excess informations and information had been repeatedly stored in their computing machine drivers which reflect on comparative information can be portion with other parties ( Liu, 2007 ) .Undertaking information is fragmented whic h can non unite all information in one system for undertaking members evaluate, discuss, estimation and knock undertaking informations and information.Therefore, constructing information mold as a new signifier techniques can better and consummate work out the existing tools and techniques ‘ restrictions in undertaking information direction.4. Building INFORMATION Modeling5. 4D ModelingFour-dimensional computing machine aided design ( 4D CAD ) is a new technique has been researched and applied in the field of building since 1990s. This study is an fact-finding paper, presents the development of 3D and 4D simulations the field of building foremost. The development of this technique including commercially, research and development countries are revealed. Several current 3D and 4D commercially package tools are analysed in 2nd subdivision includes two instance surveies. The benefits and restrictions of 4D are discussed. In the terminal, the study negotiations about 4D technique i mpacts building and the supply concatenation.5.1 Development of TechniqueThe engineering of building design and planning has been developed for long clip. Due to the computing machine scientific discipline development, the traditional technique has been trended to visualization worlds from manual drawing.5.2 4D CadFour-dimensional computing machine adjutant design ( 4D CAD ) is a new technique uniting with 3D theoretical accounts and building processing in another mean is clip. 2D and 3D improve building design more quality and efficient. 3D development provides the foundation for 4D CAD in the field of building direction. 4D CAD led the abstract undertaking planning can be presented straight and inventive in simulation. In 1984, CAS Inc developed PM-Vision which used 3D theoretical account to develop a database for building ( CSA, no day of the month ) . The first developed 3D CAD theoretical accounts link to building agendas was created in 1986-87 by Bechtel and Hitachi Ltd. They developed 4D Planner package. The 4D theoretical account creates by associating the agenda to the 3D CAD theoretical account to demoing which pieces of the undertaking will be constructed in sequence ( Yerrapathruni, 2003 ) In 1990 ‘s, 4D CAD has been progressively developed around in commercialism and research. Jacobus Technology developed and marketed a 4D simulation system called Construction Simulation Toolkit ( CST ) in 1992 ( Yerrapathruni, 2003 ) . CST allows user import CAD information from AutoCAD and Micostation uniting with agenda informations. The Centre for Integrated Facilities Engineering ( CIFE ) of Stanford University begins academic research in 1994. CIFE started the first undertaking research in the San Mateo County Health Facility which developed 4D theoretical account to pass on in the four-year building. After the first undertaking, CIFE continued to research related to 4D theoretical accounts. CIFE plays a leader function in 4D research country. Following CIFE, the academic research started in UK and Finland. In UK, the research undertaking of the Virtual Construction Site ( VIRCON ) which is a collaborative undertaking between University College London, Teeside University, The University of Wolverhampton and 11 building companies, was funded by UK authorities. The purpose of undertaking is to bring forth a tool allow contrivers to merchandise off the temporal sequencing of undertakings with their spacial distribution. In University of Wolverhampton, Dr. David Heesom published Technology Opportunities and Potential for The Virtual Construction Site in 2002. In 2000 ‘s, several commercial 4D package tools have been produced to building industry. In the following subdivision will take about the commercial package tools.5.3 Existing Software analysisFrom 2000, 4D technique has been developed rapid. There are a assorted consequences of research are published and commercially available package tools are produced such as common Point undertaking 4DTM, JetStream TimelinerTM, Revit ArchitectureTM and xD Virtual BuilderTM. All 4D technique tool can export video format files for use.5.3.1. Common Point Project 4DTM – Common Point Int.Common Point Project 4D was presented in 1999 by Common Point, Inc. It originated from the research activities undertaken at the Centre for Integrated Facility Engineering ( CIFE ) at Stanford University, USA ( Heesom & A ; Mahdjoubi, 2004 ) . Undertaking 4D is a building simulation package tool that links agenda activities to 3D constituents. Project 4D ‘s chief characteristic is 4D playback, whic h allows the user to sequence building issues harmonizing to a agenda for imitating building events in chronological order. Common Point developed this system in acknowledgment of the realisation that the user to better communicate, program and analyse building activities throughout the undertaking lifecycle. The Undertaking 4D import 3D information from common industry format, such as AutoCAD ArchiCAD, Microstation and 3D MAX. The agenda informations can be imported from Primavera, SureTrak, Expedition, MS Project, Excel, comma or tab-delimited files. However, Woolley ( 2007 ) argues that Project 4D works merely with VRML CAD theoretical accounts ( WRL and RAW file formats ) and tends to restrict it to architectural instead than engineered in building applications. In add-on, it does non let user modify the 3D theoretical accounts in the 4D system.5.3.2. JetStream TimelinerTM – NavisworksJetStream Timeliner is developed by Navisworks. It is enable 3D theoretical account informations to be linked with undertaking package for create 4D visual image of building agenda. This package allows user demoing all undertakings happening in the interval period, to guarantee little undertakings happening between interval points in the undertaking does non lose in 4D simulation. The package allows imports most CAD format from, such as AutoCAD ( .dwg, .dxf, .sat ) , 3D Studio ( 3ds.prj ) , SketchUp ( .skp ) and Navisoworks ( .nwd.nwf.nwc ) . The undertaking agenda package and formats supported by JetStream TimeLiner is PowerProject, MS Pro ject and Primavera. Timeliner provides extension that allows text, site undertakings and procedure screening in simulation. The behaviour of the undertaking simulation is configurable and the show can be customized. ( Navisworks, no day of the month ) Harmonizing to Khemlani ( 2004 ) , the biggest restriction of Timeliner is perspective. The show of theoretical account is a generic geometry-based solution. The monetary value show in the web site of Timeliner is 1250 dollars. If the user want to purchase whole the JetStream bundle in sum is 8450 dollars. It is rather expensive for most building industry houses.5.3.2.1. Revit ArchitectureTM- AutodeskRevit Architecture was developed by Autodesk. This package based on Autodesk research that called Building Information Modelling ( BIM ) . The theory of BIM is screens geometry, spacial relationships, geographic information, measures and belongingss of edifice constituents. BIM can be used to show the full edifice lifecycle including the procedures of building and installation operation ( Wikipedia, no day of the month ) . The construct of BIM is similar with 4D. Using Revit Architecture provides user record and reappraisal full undertaking from design period to build period organizing p rograms, agendas, and building paperss in ocular. ( Autodesk, no day of the month ) Compare with other commercial 4D package, Revit can make 3D theoretical account in the system. Due to Autodesk strength, utilizing with Autodesk Software, Revit can provides elaborate programs and renders of lifts. However, without Autodesk Software it could import other common package. It is average that undertaking agenda informations should be created in original technique. The users ought to pass a batch of clip to understand and the package Standard individual user monetary value is up to 4000 lbs.5.4 Benefits and hereafter3D and 4D simulation has been used in building industry. 3D simulation is popular in architectural and structural design. Interior designer can bring forth an attractive theoretical account in item degree, utilize it to show their design and communicate with other design parties. However, 3D simulation in building direction is non utile. Most 3D package are attentive the characteristic of rendering. In existent clip simulation, it could non bring forth 3D theo retical account nexus with other building activities. To set about a successful 3D theoretical account need user use much strength in preparation and understanding package because of a batch characteristics and maps should be used in. In long history traditional building, be aftering tools such as saloon chart and web diagrams are abstract for most people. To understand the undertaking be aftering need people analyze its and practise. Harmonizing to Fischer ( 2002 ) , 4D theoretical accounts combine 3D CAD theoretical accounts with undertaking agenda and other undertaking information to demo a ocular theoretical account for proficient and non-technical stakeholders in apprehension, analysing and pass oning a design and building agenda. In communicating of undertaking, 4D theoretical account provides a ocular simulation for all coordinators such as interior decorators, clients, contractors and builder to understand the undertaking effectual. For illustration, Walt Paradise Pier ‘ GC merely spent 2 yearss to understand the full undertaking sequence. By utilizing 4D, undertaking developers can measure the sequence, procedure, building methods and hazard in building undertaking. In add-on, item 3D and 4D modelin g can cut down the waste of stuffs and resources. The 4D theoretical account besides back up user gauge stuffs measure and deliver clip. Finally, 4D create a platform for interior decorators and contactors to reexamine and stakeout the advancement in building. Although 4D CAD has advantages in building direction, most 4D package tools merely simple combine with 3D theoretical account and agenda, as drama mesosphere. These package tools could non supply auxiliary map for building direction. The other maps such as cost, stuffs information, rendition, and human resource could non show in 4D theoretical account. In the practical building applications, 4D CAD must trust on complex 3D theoretical accounts, the restriction of it evidently. 4D development tendency could be including:Better the 4D CAD exporting in same formatReduce 3D theoretical account making clip.Better the rendition capableness of 3D theoretical account in 4D CAD.Integrate building cost and material information, constitutes to 5D CAD, so nD CAD system.To better the characteristics of 4D technique need researcher in Significant geographic expedition and research. Some organisations such as CIFE and ARUP are get downing to develop 4D CAD in use in building.6. BIM VS 4D ModelingEverett M. Rogers ( 1962 ) classified clients as follows: Pioneers. Those who like to be first to have the latest merchandises. These consumers predominate at the beginning of the merchandise life rhythm. Early adoptive parents. Those who are unfastened to new thoughts, but like to wait a piece after initial launch. These consumers predominate during the growing stage of the PLC. Early bulk. Those who buy once the merchandise is exhaustively tested and tested. These consumers predominate in the early portion of adulthood stage of PLC. Late bulk. Those who are leery of new things, and wait until most other people already have one. These consumers predominate in the ulterior portion of the adulthood stage of PLC. Dawdlers. Those who merely adopt new merchandises when it becomes perfectly necessary to make so. These consumers predominate in the diminution stage of PLC.7. SummaryMention:Gray, C & A ; Hughes, W ( 2001 ) Building Design Management. Oxford: Butterworth-Heinemann.Winch, G. M. ( 2002 ) Pull offing Construction Projects. Oxford: Blackwell Science Ltd.Lester, E.I.A. ( 2007 ) Project Management, Planning and Control. 5th edn. Oxford: Buttcrworth-Heincmann.Lazarus, D. & A ; Clifton, R. 2001. Pull offing Project Change: a best patterns guide. London: CIRIALiu, J. ( 2005 ) Construction Project Management information Developing Problems. China: Journal of Modern Information. 25 ( 11 ) . pp.202-206Liu, J.J. ( 2007 ) How to Tighten up Project Information Management of the Building Engineering Enterprise.china: diary of Anhui Architecture. 2007 ( 6 ) . pp.230-232Maher, M.L. ( 2000 ) Understanding practical design studios. London: Springer. Pp.48-50Kymmell, W. ( 2008 ) Constructing information mold: planning and pull offing building undertakings with 4D CAD and simulations. New York: McGraw-Hill.Wilkinson, P. ( 2005 ) Construction Collaboration Technologies: The Extranet Revolution. London: Taylor & A ; Francis.BIW Technologies ( no day of the month ) Document Management [ online ] . [ citation on 1 January 2010 ]